Goal: Export your Shopify products as a tab-delimited text file that meets Google Shopping Feed requirements, ready for direct upload to Google Merchant Center.
Prerequisites:
You have Altera installed on your Shopify store
Your products contain the details Google expects (brand, GTIN, images, etc.)
You are logged into Shopify with permission to use Apps
Step 1 - Open the Export Wizard
In your Shopify admin, go to Apps and open Altera. Click New Export.
Step 2 - Select Products Data Type
In Data types, select Products.
The Google Shopping Feed format only supports products, so other data types will be automatically disabled when you select the format.
Step 3 - Choose Google Shopping Feed Format
Under File format, select Google Shopping Feed from the dropdown menu.
When this format is selected, you won't be able to add additional data types or apply recipe-based data transformations. This ensures 100% compliance with Google's specification.
Step 4 - Configure Export Settings
Review your export settings. You can optionally set the export to Public if you want to generate a shareable URL for automated feed updates in Google Merchant Center.
Click Start Export to begin processing your catalog.
Outcome
You'll receive a .txt file containing one row per product variant with all required Google Shopping columns. The file is ready for direct upload to Google Merchant Center or can be used as an automated feed URL if set to public.
Important Notes
Google Shopping Requirements:
Each variant appears as a separate row in the feed
Required fields include: id, title, description, link, image_link, availability, price, brand, gtin, mpn
Products missing required data may be rejected by Google Merchant Center
Images must be publicly accessible URLs (not password-protected)
Feed Updates:
Set your export to Public in Altera to get a shareable feed URL
Use this URL in Google Merchant Center for automatic feed updates
Google recommends updating feeds at least every 30 days
Next Steps
Upload your feed to Google Merchant Center
Review any feed warnings or errors in Merchant Center
Set up automated feed updates using the public URL option